# Why Choose PAR?

For more than 45 years, PAR has been publishing trusted assessment instruments that help our customers in the crucial work they perform every day. Our U.S.-based, company is a talented group of professionals who are guided by our desire to create tools that help our customers improve the lives of those they serve.

## A Proud Past... An Exciting Future

Our founders, Bob and Cathy Smith, and our CEO, Kristin Greco, speak on our motivation to help our customers and their clients, and the legacy impact it has made across the globe.

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### Creating Connections. Changing Lives.

This is much more than a slogan. PAR chose these words because they articulate our approach to serving customers, while also reflecting the positive impact our customers make every day in the lives of their clients.

## PAR Core Values

As a company and as individuals, these are the values that guide us in all we do.

### Do Good

- Provide exceptional work for our team and our Customers
- Leave the world a better place through our products, our talent, and our time
- Have a positive impact
- Make others' lives easier
- Give back to the community

### Play for the Team

- Communicate
- Collaborate
- Hold yourself and others accountable
- Step-in when extra support is needed
- Celebrate the wins
- Learn from the losses

### Learn and Grow

- Be curious
- Drive to improve the business and ones self
- Invest time for learning and trying new things
- Teach others (learnings, skills, and coaching)
- First seek to understand, then to be understood

### Be Kind

- Be kind to one another, to our Customers, and to ourselves
- Listen to understand other perspectives
- Speak with respect and authenticity
- Provide honest feedback
- Support and acknowledge one another throughout life's challenges

## The PAR Difference

Since our beginnings, PAR has never strayed from the basic belief of our founders, Bob and Cathy Smith, that people come first—whether those people are our customers, their clients, or our employees.  That's why we measure ourselves not by units sold, but by the lives we touch each time our customers use one of our instruments to assess a client.